Getting Your News From Podcasts - Not From Print Newspapers

August 29, 2008

Ever since I was in High School I always read newspapers to keep current on news. New York Times, Wall Street Journal, NY Post, etc. The day did not feel right, until I read the paper, besides it was something to do on the subway to work. Ever notice today that not many young business executives are reading the print newspaper. Where are they getting their news? The answer of course is the internet, in the form of Web pages, blog post, schedule updates on PDA’s and yes business people are using Podcast to keep current on news.

News today has adapted to an on-demand society. Want it right now, it’s available, want it tomorrow, it’s available, need to read, hear or see it next week and it is available. People are continuing to abandon Print News for internet news. Statistics released by the Newspaper Association of America reveals that the decline of print newspapers is much more rapid than previously thought, with total print advertising revenue in 2007 plunging 9.4% to $42 billion compared to 2006, the biggest drop in revenue since 1950, the year they started tracking annual revenue.